| KEY PERFORMANCE INDICATORS
One of the Forum's most important initiatives is the creation of its Benchmark Index. Benchmarking is a health check that highlights a business's strengths and indicates weaknesses. Undertaken on a regular basis, it provides key information, enabling a business to monitor how it is developing. The Index is based on the national scheme but has been adapted to the tourism, hospitality and leisure industry. These measurements - called Key Performance Indicators - enable businesses to compare their performance in confidence in ten key sectors.
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Profitability |
Pre-tax profit / total sales revenue |
| Investment |
Pre-tax profit / total assets |
| Labour productivity - Measure A |
Total sales revenue : total wage cost |
| Labour productivity - Measure B |
Total wage cost / total sales revenue |
| Innovation |
Capital spend / total assets |
| Revenue development |
Revenue from new markets / total sales revenue |
| Value added |
Pre-tax profit / total wage cost |
| Supplier performance |
Value of reject deliveries from suppliers / purchases |
| Staff turnover |
Total leavers during year / number of employees |
| Complaints |
Value of refunds / total sales revenue |
| Energy consumption |
Energy costs / total sales revenue |
Businesses in the following sectors will also be prompted to enter additional information, as appropriate.
Attractions
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Average number of visitors per day |
Total number of visitors / Numbers of days open in year |
| Average spend per day |
Total sales revenue / Number of days open in year |
| Average spend per visitor |
Total sales revenue / Total number of visitors |
Caravan holiday home sales
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Caravan holiday home sales revenue per available caravan holiday home pitch |
Total caravan holiday home sales revenue / Number of caravan holiday home second home pitches |
| Caravan holiday home pitch fee revenue per available caravan holiday home pitch |
Total caravan holiday home pitch fee revenue / Number of caravan holiday home second home pitches |
| Caravan holiday home new sales |
Total number of new caravan holiday homes sold by park owner / Total number of caravan holiday home second home pitches |
Conference venues and events companies
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Conference occupancy |
Total number of actual delegates / Total number of delegate spaces |
| Revenue per square metre of space |
Total conference or event sales revenue / Sq metre of conference or event space |
| Average spend per head |
Total conference or event sales revenue / Total number of delegates |
Contract catering: education
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| General lunchtime uptake |
Annual average number of lunchtime meals sold / Average pupil roll |
| Average lunchtime cash spend per pupil |
Cash sales / Average number pupils served in the year |
| Subsidy or profit per pupil |
Subsidy or profit / Average pupil roll |
Holiday park letting fleet (Caravan holiday home, chalets, lodges)
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Revenue per available letting unit |
Total letting revenue / number of letting units |
| Unit occupancy |
Total number of nights sold / Total number of letting nights available |
| Average achieved nightly rate |
Total letting revenue / Total number of letting nights sold |
Hotels, guest houses and other accommodation providers
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Revenue per available room |
Total room sales revenue / Total number of rooms available |
| Room occupancy |
Total number of rooms sold / Total number of rooms available |
| Average achieved room rate |
Total room sales revenue / Total number of rooms sold |
Pubs and other licensed retailers
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Income per server |
Total sales revenue / Number of service staff |
| Revenue per sq metre of space |
Total sales revenue / Sq metre of retail space |
| Beverage gross profit % |
Beverage gross profit / Beverage sales revenue |
Restaurants and catering companies
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Average spend per head |
Total food & beverage sales revenue / Number of customers served |
| Food gross profit % |
Food gross profit / Food sales |
| Beverage gross profit % |
Beverage gross profit / Beverage sales revenue |
Touring and camping parks
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Revenue per available pitch |
Total touring/camping pitch revenue / Number of touring/camping pitches |
| Pitch occupancy |
Total number of touring/camping nights sold / Total number of touring/camping pitch nights available |
| Average achieved pitch night rate |
Total touring/camping pitch revenue / Total number of touring/camping pitch nights let |
Travel Agents
| KEY PERFORMANCE INDICATORS |
DATA DESCRIPTION |
| Gross turnover per employee |
Total sales revenue / total number of employees |
| Pre-tax profit per employee |
Total pre-tax profit / total number of employees |
| Gross commission per holiday sold |
Total commission / Total number of holidays sold |
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